What Is The Key Visual?
Design
Words
This is some text inside of a div block.
Photo
Nitchakan Mueansuwan
Published on
December 12, 2023

In the workplace, you may have often heard the term "KV." KV, or Key Visual, refers to the main image designed to serve as a prototype in brand communication. It goes beyond just logos or specific sets of typefaces; it often looks like posters.

When looking at a KV đŸ‘ïž, you will see the big picture of what kind of image this brand has, its central message, target group, price range, quality, overall atmosphere, and style through the choice of images, typography, and color schemes. 🎹 KV tremendously facilitates collaborative work between creative individuals and the administrative sides of the business, ensuring everyone is on the same page on what the brand aims to communicate đŸ§‘đŸ»đŸ’»đŸ§‘đŸ»đŸŽšđŸ‘šđŸ»đŸ«

No items found.

A good Key Visual is distinct, confident, coherent, and has a clear idea đŸŠčđŸ» Sometimes, KV does appear in the final product, and other times, it stays in internal planning only.

No items found.
No items found.

Explore More

Art
September 5, 2023
Only Anish Kapoor can use Vantablack, the world's darkest material in his art. Why he fixated so much on monopolizing a color?
Film
December 12, 2023
While Marvel and DC heroes are linked to in-universe mega villains and fictional metropolises, Moving is cultivated by real-world political agencies.
Design
December 6, 2023
Design is the act of decision-making. As designers, you can decide to be environmentally friendly by using the right typefaces.
Copyright © 2024 Casper House., Ltd.