In the workplace, you may have often heard the term "KV." KV, or Key Visual, refers to the main image designed to serve as a prototype in brand communication. It goes beyond just logos or specific sets of typefaces; it often looks like posters.

When looking at a KV 👁️, you will see the big picture of what kind of image this brand has, its central message, target group, price range, quality, overall atmosphere, and style through the choice of images, typography, and color schemes. 🎨 KV tremendously facilitates collaborative work between creative individuals and the administrative sides of the business, ensuring everyone is on the same page on what the brand aims to communicate 🧑🏻💻🧑🏻🎨👨🏻🏫