Client
TechUp
Brand Story
TechUp, a Thai social enterprise, specializes in conducting online coding boot camps tailored for individuals aspiring to embark on careers as software developers or engineers. Their comprehensive 4-month course curriculum covers a robust blend of hard and soft skills essential for the tech industry.

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Team

Art Direction: Varinlada Wasinanont
Copywriting: Natedow Ongartthaworn
Graphic Design: Ramita Chanprasit, Nitchakan Mueansuwan, Jeerawat Ngammuangpak

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What we do
Year
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Our task was to bridge the gap between the world of tech and the general public while still appealing to the professionals. We generated content covering various subjects such as alternative education, career transitions, tech trends, aimed at enticing prospective students and teachers.

Collaborating closely with TechUp, we struck the ideal balance between tech-oriented content and beginner-friendly accessibility. Our content is complemented by a visually appealing IT-inspired design tailored for social media platforms.

Work We Did
Content design for social media / Content writing / Visual design for contents
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We proposed and developed a comprehensive credential deck service for TechUp, designed to serve as their primary presentation material. Our objective was to craft a coherent narrative that seamlessly covers all facets of TechUp, ensuring a polished and on-brand presentation.

Visual Design Approach: Our visual design focused on clean diagrams, information display, engaging emoji-based illustrations, and precise typography that emphasizes impeccable hierarchy.

Copywriting Approach: Employing impactful headlines, succinct yet memorable language, simple euphemisms, and impactful statistics, our strategy merged these components cohesively, resulting in a compelling and straightforward presentation deck.

Work We Did
Layout design
Graphic design
Copywriting
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