Chan Phesat is a pharmaceutical wholesale company with over 30 years of experience. Currently preparing for its second generation, the company is revamping its brand to be more contemporary while retaining its long-established identity that embodies the value of being amidst nature. This is the message that the founders wish to convey—a brand akin to a nurturing, well-rooted tree.
The logo has been designed in a wood-cut style, a symbol that resonates with the previous generation. However, the design incorporates modern and distinctive line patterns and fonts, making it a contemporary representation that bridges the two generations.
