Client
Plantogenic
Brand Story
Plantogenic is a plant-based natural supplement brand dedicated to enhancing overall well-being, providing products that make healthy living simple and convenient. The brand values the healing power of nature for both the body and mind, curating products derived from various herbs, merging them with modern lifestyle elements, and integrating Chinese traditional medicine.
Plantogenic firmly believes that the secret to good health and happiness lies in leading a balanced life, avoiding excesses, and unnecessary stress. The brand owner aims to convey these messages through visual and content mediums, emphasizing that taking care of one's health shouldn't be complicated but accessible to everyone on a daily basis.
Plantogenic initially approached us for content marketing. Initially associated with a more mature audience, they sought to infuse a vibrant, youthful appeal to attract a younger demographic. Then, our services have expanded to graphic design, social media, podcast content and other services involving e-commerce data collection and analysis.

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Team

Creative Direction: Varinrumpai Wasinanont
Strategy: Varinrumpai Wasinanont, Natacha Prukaroon
Art Direction: Varinlada Wasinanont
Design: Ramita Chanprasit, Jeerawat Ngammuangpak, Nitchakan Mueansuwan
Content Creation: Wilasinee Yimliang, Apichaya Promjart
Copywriting: Apichaya Promjart
Photography and Video Production: Krid Karnsomdee
Video Editing: Krid Karnsomdee, Wilasinee Yimliang
Sales and Marketing: Varinrumpai Wasinanont, Itthikan Kanchanaraksa, Wilasinee Yimliang

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What we do
Year
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We created Key Visual elements that made the brand memorable and resonated with customers seeking a lively lifestyle. Additionally, we designed the E-commerce shop, a pivotal touchpoint for the brand, which highlighted the brand's personality and products, effectively communicating promotions to facilitate purchases and eventually increase sales.

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Our approach involved strategic planning of online brand communication based on thorough audience behavioral analysis and current trends. Our content aimed to showcase products, provide health and wellness tips, and inspire audiences to adopt a simple and healthy lifestyle.

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To communicate the brand's vision clearly and convey messages desired by the brand owner, we designed content pillars that addressed various themes. Our work included creating jingles, podcast logos, episode creative ideas, story outlines, and production, culminating in engaging content delivery.

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Our expertise extended to data-driven sales management, strategies and implementations. For Plantogenic's online shopping platforms such as Shopee, Lazada, LINE Official, and their official website, we revamped the visual presentation, restructured product categorization, and enhanced communication. Additionally, we streamlined SKU formatting for efficient data tracking and analysis, leveraging these insights to refine our sales and marketing strategies.

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