Client
YANH Ratchawat
Brand Story
YANH, established in 2022, is an elegantly designed workation hotel situated in the historic Ratchawat neighborhood of Bangkok. Catering to workcation travelers and tourists seeking an authentic local experience, the hotel offers a stay in a genuinely 'neighborhood' atmosphere, veering away from tourist-centric areas. YANH meticulously renovated the premises, honoring its traditional aesthetics while enhancing its distinct charm.

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Team

Creative Direction: Varinrumpai Wasinanont
Creative: Natacha Prukaroon
Photography and Videography: Krid Karnsomdee

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What we do
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"Trace the history, Taste the story." Embracing the essence of 'traveling like a local,' we delved into comprehensive field research to capture the authentic essence of Ratchawat's neighborhood. Housed in a 1970s-era building, the hotel is deeply embedded in a community passionate about local cuisine, active day and night.

This lifestyle film illustrates the classic neighborhood through what it is famous for: food. We unveil Ratchawat's history by interviewing renowned restaurants and street vendors, spanning across generations. With tantalizing visuals, sizzling sounds, and the clinking of cutlery, the film aims to evoke the audience's senses of taste and smell, making a visit to the locale utterly irresistible.

Work we did/do:
Conception design / Scriptwriting / Storyboard design
Art direction / Videography
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