Client
Fukutori
Brand Story
Fukutori is a natural extract supplement designed to enhance sleep quality, providing relaxation and promoting comfortable sleep. It accelerates the entry into deeper sleep stages, ultimately reducing mental stress and tension. Fukutori believes that a good night's sleep is the key to feeling rejuvenated and has encapsulated this innovation in a convenient single-shot powder form.

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Team

Creative Direction: Varinrumpai Wasinanont
Art Direction: Varinlada Wasinanont
Content Manager: Wilasinee Yimliang
Copywriting: Apichaya Promjart
Design: Ramita Chanprasit

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What we do
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Working for Fukutori, Casper House curated engaging social media content. We conveyed the brand's essence and key message via visually communicative artwork. Our approach incorporated illustrations and a color palette inspired by the brand's packaging, cultivating a unique illustrative style.

Our content strategy extended beyond product promotion, encompassing informative and entertaining posts on sleep, health, and wellness. By offering valuable insights, Fukutori's Instagram presence not only serves as a sales platform but also enriches the audience's lives with practical and beneficial content.

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