515 Victory - Casper House

Client

515 Victory

Brand Story

515 Victory is a creative community in the heart of Bangkok, offering a 4-star boutique hotel,
residential buildings, event spaces, and common areas, along with day-to-night eateries and bars.

Team

Creative Direction: Varinrumpai Wasinanont, Varinlada Wasinanont
Creative and Strategy: Natacha Prukaroon, Natedow Ongartthaworn
Art Direction: Varinlada Wasinanont
Design: Varinlada Wasinanont, Ramita Chanprasit
Copywriting: Natacha Prukaroon, Natedow Ongartthaworn
Photography: Krid Karnsomdee

We extracted the characteristics of 515 Victory, aligning them with the owner's vision for this creative community. Crafting the brand's storytelling, we ensured consistency across all communication channels and platforms.

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What we do

We extracted the characteristics of 515 Victory, aligning them with the owner's vision for this creative community. Crafting the brand's storytelling, we ensured consistency across all communication channels and platforms.

Year

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We developed a comprehensive corporate identity system to embody the essence of the brand. This included a redesigned logo with neatly refined proportions. Our design efforts encompassed the creation of various elements such as color schemes, typography, and logos for all sub-brands. This approach aimed to maintain consistency aligned with the primary brand. Our goal was not to veer away from the brand's existing identity but to embrace its core values while exploring its potential for growth and evolution.

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Creating brand and key visual elements that resonated with the brand identity, we crafted diverse brand collaterals, stationery, amenities, marketing materials, and website elements. These elements expressed the brand's narrative, ensuring visual and content consistency across all mediums.

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From the Bangkok guide map to its brochure and diverse sales materials, drawing from our comprehensive understanding of 515 Victory’s business and background, we crafted content outlines and executed copywriting for marketing purposes, infusing each piece with creative finesse.

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In addition to our core services, we extended our expertise to include:

Signature Experiences: Developing signature experiences that defined the essence of 515 Victory Hotel to offer more than just memorable stays but exceptional creative touch and engagements for the guests.

Hotel Service Principles: Establishing guidelines that defined excellent service standards and principles to guide and enhance guest experiences.

2024 Marketing Plan: Crafting a comprehensive plan that outlined strategic initiatives and goals to propel 515 Victory towards its vision and objectives.

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Location

111 Praditmanutham
111/1 Room No. B506 Praditmanutham Rd.,
Ladprao, Ladprao, Bangkok 10230

Google Maps

varinlada@casperhouse.co

515 Victory is a creative community in the heart of Bangkok, offering a 4-star boutique hotel,residential buildings, event spaces, and common areas, along with day-to-night eateries and bars.

We extracted the characteristics of 515 Victory, aligning them with the owner's vision for this creative community. Crafting the brand's storytelling, we ensured consistency across all communication channels and platforms.

We extracted the characteristics of 515 Victory, aligning them with the owner's vision for this creative community. Crafting the brand's storytelling, we ensured consistency across all communication channels and platforms.

Creating brand and key visual elements that resonated with the brand identity, we crafted diverse brand collaterals, stationery, amenities, marketing materials, and website elements. These elements expressed the brand's narrative, ensuring visual and content consistency across all mediums.

From the Bangkok guide map to its brochure and diverse sales materials, drawing from our comprehensive understanding of 515 Victory’s business and background, we crafted content outlines and executed copywriting for marketing purposes, infusing each piece with creative finesse.

In addition to our core services, we extended our expertise to include:

Signature Experiences: Developing signature experiences that defined the essence of 515 Victory Hotel to offer more than just memorable stays but exceptional creative touch and engagements for the guests.

Hotel Service Principles: Establishing guidelines that defined excellent service standards and principles to guide and enhance guest experiences.

2024 Marketing Plan: Crafting a comprehensive plan that outlined strategic initiatives and goals to propel 515 Victory towards its vision and objectives.

Explore More

515 Victory is a creative community in the heart of Bangkok, offering a 4-star boutique hotel,
residential buildings, event spaces, and common areas, along with day-to-night eateries and bars.